For the 2011 FLFC we asked international creatives and filmmakers to craft a beautiful short film - from 30 seconds to 3 minutes long including 20% of Framepool footage - showcasing in its richest and widest form the word COMPASSION or indeed the lack of it.

100 filmmakers registered - a fantastic feedback for the second year of this competition. The entries were judged by the hottest and most renowned jurors in the advertising world, who picked a shortlist, containing the 3 prize winning films as well as the 7 finalists (-> see Winners and Finalists in the next chapter).

Thanks to our fantastic 2011 Jury:
Mark Tutssel (Leo Burnett), Ringan Ledwidge (Rattling Stick), Jake Scott (RSA), Olivier Altmann (Publicis), Mike Clear (Winner 2010 / Mother), Steffen Gentis (BBDO Proximity), Sandy Watson Scott (The FireFlies), Al Moseley (180 Amsterdam), Tiger Savage (Tiger's Eye), Barnsley (The Mill) and Wolf Jaiser (videotape.tv).